Level 

3

Innovation Funnel Model

The model gives structure for companies who are dealing with chaos in their innovation proces

The funnel consist of 6 steps:

Idea: define and analyse the idea 

Value: define the ownership of the idea and the value drivers

GO/No Go decision (stop the process or go to step 3)

Business Model: define the business model canvas

Market: analyse the market opportunities and structure

GO/No Go decision (stop the process or go to step 5)

Plan/Pitch: define the complete business plan and the pitch

Funding: get the funding to start

 GO/No Go decision (stop the process or go ahead with the MVP)

The model is a one company process model. 

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