Level
3
Innovation Funnel Model
The model gives structure for companies who are dealing with chaos in their innovation proces
The funnel consist of 6 steps:
Idea: define and analyse the idea
Value: define the ownership of the idea and the value drivers
GO/No Go decision (stop the process or go to step 3)
Business Model: define the business model canvas
Market: analyse the market opportunities and structure
GO/No Go decision (stop the process or go to step 5)
Plan/Pitch: define the complete business plan and the pitch
Funding: get the funding to start
GO/No Go decision (stop the process or go ahead with the MVP)
The model is a one company process model.
