The McKinsey Three Horizons Model

A flagship component of innovation strategies across business sectors, McKinsey argues that the Three Horizons Model not only fosters financial growth, but also inspires teams to produce at their best possible capabilities.

As companies mature, they often face declining growth as innovation gives way to inertia. In order to achieve consistent levels of growth throughout their corporate lifetimes, companies must attend to existing businesses while still considering areas they can grow in the future. The three horizons framework provides a structure for companies to assess potential opportunities for growth without neglecting performance in the present.